educational

Oh, It’s SoBig!

Are Viruses, Worms, Trojan Horses, and Spam the new Four Horsemen of the Apocalypse? Most people love drama, especially when it doesn't take too much of a personal toll on them, and hackers, anti-virus companies, service providers, and individual users are no exception...

If it weren't for things like sobig—the latest Internet virus to gain international infamy — what would we talk about? Imagine — we might actually be forced to face some real issues. As sobig filled up mailboxes around the world, angry businessmen began furiously tapping their feet and counting up the virtual pennies they were losing to email inefficiency. While a few large Internet businesses were legitimately crippled, the reality is that most of us didn't suffer significantly. Perhaps you had to spend 30 seconds deleting spam before you could read your email. Irritating, but hardly worth a panic.

Media hypsters would like you to believe that the four horsemen of the Apocalypse have finally arrived: Viruses, Worms, Trojan Horses, and Spam. This cartoonish quartet is constantly hailed as the bringer of doom, but somehow we always seem to defeat them. It's like a huge virtual cartoon being played out as entertainment for a bored Western world. While people in under-developed countries struggle to find water or to fight real viruses without medical care, we're all busy whining that spam and telemarketers ruin our lives.

Will viruses and worms topple the Internet? No. The Internet is like a huge living entity composed of many independent systems working in concert. Like biological viruses, computer viruses can attack and weaken various systems. They may even bring the whole damn thing to its knees eventually—like a bad case of the flu—but eventually the system will repair itself. This is not to say that we should have a pacifist attitude. It's very important for people to speak out against viruses and other virtual maladies, to fight them and create cures for them. But it's also important for hackers and hobbyists to engineer new viruses and to exploit every new weakness they can find. These constant attacks protect us by keeping us on guard. Like the common colds that afflict us all from time to time, the occasional email virus serves to stimulate our virtual immune system. If the manufacturers of virus software weren't constantly scrambling to address new threats, their technological edge would dull and hacker attack would become a real threat. We should treat hackers like intellectual, flash-in-the-pan celebrities, not like arch criminals.

Hackers, anti-virus companies, service providers, and individual users are all intertwined in a deeply symbiotic relationship. It would be wonderful to discard all the melodrama of each big virus "crisis" in favor of a more rational view, but that seems unlikely. Most people love drama, especially when it doesn't take too much of a personal toll on them. It's pure Schadenfreude to hear about corporations suffering or to talk about hackers and the ever imminent "email apocalypse." It may be that this drama plays as important roll in giving the whole symbiotic relationship some momentum, like the catalyst for a chemical reaction.

So should you be afraid of these four horsemen? No. But if it helps to motivate you into protecting yourself and staying informed, go ahead and be afraid. It's okay. I'm here for you.

What’s Next?
Have we seen the worst that malicious code writers can muster? Hardly. Here’s a glimpse at some of the enemies who will make our online future more dangerous:

Chimeras: Expect to see viruses that can jump from one platform to another—in the same way that SARS jumped from rat to bird to human. Simile.D was one of the first simple lab viruses to affect both Windows and Linux, but further advances in this area will happen with unexpected speed.

Mutations: Although it's been used already, virus authors will continue to incorporate varying levels of mutation into their creations. As a virus spreads, most offspring will be very similar, allowing them to be digitally profiled and quarantined by anti-virus programs. However, a portion of the offspring will feature radical mutations and adaptations.

Anti-Heuristics: As anti-virus programs improve their heuristics—their ability to identify previously unknown viruses based on their behaviors or qualities—expect to see viruses that can outthink and even exploit these engines. The more detections systems grow in complexity, the more vulnerable they themselves become.

Despite the best anti-virus protection in the world, the greatest weakness is always going to be human curiosity. If the person who disseminates a virus in an email — the most crude and obvious mode of infection — can just manage to get inside your head, they can tempt you into opening almost anything...

Copyright © 2025 Adnet Media. All Rights Reserved. XBIZ is a trademark of Adnet Media.
Reproduction in whole or in part in any form or medium without express written permission is prohibited.

More Articles

opinion

WIA Profile: Lainie Speiser

With her fiery red hair and a laugh that practically hugs you, Lainie Speiser is impossible to miss. Having repped some of adult’s biggest stars during her 30-plus years in the business, the veteran publicist is also a treasure trove of tales dating back to the days when print was king and social media not even a glimmer in the industry’s eye.

Women in Adult ·
opinion

Fighting Back Against AI-Fueled Fake Takedown Notices

The digital landscape is increasingly being shaped by artificial intelligence, and while AI offers immense potential, it’s also being weaponized. One disturbing trend that directly impacts adult businesses is AI-powered “DMCA takedown services” generating a flood of fraudulent Digital Millennium Copyright Act (DMCA) notices.

Corey D. Silverstein ·
opinion

Building Seamless Checkout Flows for High-Risk Merchants

For high-risk merchants such as adult businesses, crypto payments are no longer just a backup plan — they’re fast becoming a first choice. More and more businesses are embracing Bitcoin and other digital currencies for consumer transactions.

Jonathan Corona ·
opinion

What the New SCOTUS Ruling Means for AV Laws and Free Speech

On June 27, 2025, the United States Supreme Court handed down its landmark decision in Free Speech Coalition v. Paxton, upholding Texas’ age verification law in the face of a constitutional challenge and setting a new precedent that bolsters similar laws around the country.

Lawrence G. Walters ·
opinion

What You Need to Know Before Relocating Your Adult Business Abroad

Over the last several months, a noticeable trend has emerged: several of our U.S.-based merchants have decided to “pick up shop” and relocate to European countries. On the surface, this sounds idyllic. I imagine some of my favorite clients sipping coffee or wine at sidewalk cafés, embracing a slower pace of life.

Cathy Beardsley ·
profile

WIA Profile: Salima

When Salima first entered the adult space in her mid-20s, becoming a power player wasn’t even on her radar. She was simply looking to learn. Over the years, however, her instinct for strategy, trust in her teams and commitment to creator-first innovation led her from the trade show floor to the executive suite.

Women in Adult ·
opinion

How the Interstate Obscenity Definition Act Could Impact Adult Businesses

Congress is considering a bill that would change the well-settled definition of obscenity and create extensive new risks for the adult industry. The Interstate Obscenity Definition Act, introduced by Sen. Mike Lee, makes a mockery of the First Amendment and should be roundly rejected.

Lawrence G. Walters ·
opinion

What US Sites Need to Know About UK's Online Safety Act

In a high-risk space like the adult industry, overlooking or ignoring ever-changing rules and regulations can cost you dearly. In the United Kingdom, significant change has now arrived in the form of the Online Safety Act — and failure to comply with its requirements could cost merchants millions of dollars in fines.

Cathy Beardsley ·
opinion

Understanding the MATCH List and How to Avoid Getting Blacklisted

Business is booming, sales are steady and your customer base is growing. Everything seems to be running smoothly — until suddenly, Stripe pulls the plug. With one cold, automated email, your payment processing is shut down. No warning, no explanation.

Jonathan Corona ·
profile

WIA Profile: Leah Koons

If you’ve been to an industry event lately, odds are you’ve heard Leah Koons even before you’ve seen her. As Fansly’s director of marketing, Koons helps steer one of the fastest-growing creator platforms on the web.

Women in Adult ·
Show More